Cannabidiol has been booming in popularity over the past several years. This non-psychoactive component of cannabis is now widely used as a dietary supplement for enhancing overall health and wellness. But while everyone has been focused on CBD oil, capsules, creams, vape juices, and other products, another related market has been slowly growing — CBD-infused beverages. 2019 is set to be the breakout year for this industry, as dozens of companies are beginning to launch their CBD water, tea, and other hemp-infused drinks.
What are CBD-infused Beverages?
Simply put, a CBD beverage is a drink infused with one of three types of hemp extract — CBD isolate, full-spectrum, or broad-spectrum hemp extract. As the name suggests, CBD isolate contains nothing but pure CBD. By comparison, full-spectrum hemp extract includes the complete range of beneficial hemp cannabinoids, terpenes, and other hemp plant compounds. Finally, broad-spectrum hemp contains all of the same ingredients as full-spectrum, minus the THC.
Full and broad-spectrum hemp extracts are considered superior to isolated CBD because the various active components of hemp work together in synergy, a phenomenon known as the entourage effect. CBD-infused drinks can come in many varieties, with CBD water and CBD tea being two prominent examples. They form the newest trend in CBD products and are part of the bigger push for developing cannabis-infused drinks, which includes not just CBD but also THC-infused options.
Tetrahydrocannabinol (THC) is the intoxicating cannabinoid largely responsible for the cannabis high. Unlike THC, CBD is completely non-psychoactive. This means anyone can enjoy CBD-infused beverages without worrying about intoxication.
Oil and Water: The Mixing Dilemma
The major dilemma with CBD-infused beverages is how to effectively mix CBD and water. Naturally, CBD is a hydrophobic, fat-soluble substance, which means it dissolves in fat and does not mix with water. As such, beverage makers have to use a special manufacturing method to infuse water with CBD. This is one of the main reasons why it’s taken the CBD industry some time to develop hemp-infused drinks and start releasing them on the market. Here at Oki, we use a specially prepared, water-soluble broad-spectrum hemp extract. This extract easily mixes into a liquid solution, making CBD and other beneficial hemp compounds ready for use in beverage form. Considering that the human body is made up of roughly 60% H2O, making CBD mix with water is a major step towards increasing its absorption and utilization.
What are the Advantages of CBD Beverages?
Arguably the biggest advantage of CBD-infused beverages is convenience. We already drink water and tea daily, and infusing them with CBD makes this an even more beneficial practice by utilizing the health and wellness benefits of hemp. CBD drinks also make it possible to enjoy the benefits of CBD and hemp in a social setting, such as at a restaurant, the gym, or a bar. In addition, CBD drinks take away the need to buy separate CBD products such as oils, capsules, or vape juice. These products often require specific instructions and can have an unpleasant taste. By comparison, you can simply drink a beverage infused with hemp extract and get all the benefits in an easy, convenient form. Another advantage of CBD drinks is absorption. When taken orally, CBD is notorious for having low bioavailability — a term referring to the proportion of a substance you take that actually reaches the bloodstream where it can have a beneficial effect. CBD-infused drinks help counter this problem by mixing CBD in water. In doing so, they increase its bioavailability, providing CBD in the water-ready form preferred by your body.
How do CBD Beverages Work?
Like other forms of CBD, hemp-infused drinks help support optimal functioning of the body’s endocannabinoid system (ECS). The ECS is made up of a network of receptors regulated by cannabinoids produced both inside the human body (endocannabinoids) and outside of it (phytocannabinoids). This natural system helps keep our bodies in a healthy state of balance called homeostasis.
The CBD Beverages Market
Cannabis-infused drinks are the biggest development in the beverage industry since the introduction of energy drinks two decades ago. As a major part of this trend, CBD-infused beverages are expected to rapidly grow in popularity in the coming years. This growth is fueled by an increasing demand for functional beverages made with healthy, natural ingredients and increasing public awareness of the health and wellness benefits of CBD. Combined with the advances in CBD manufacturing technology and the 2018 Farm Bill, which legalized hemp in the United States, this has made companies race for who can provide the most effective, affordable CBD-infused beverages first. In 2019, there are already many different companies offering CBD-infused drinks in the United States and other countries. For example, the popular tea company Buddha Teas offers four varieties of CBD tea infused with chamomile, matcha, and other ingredients. Similarly, you can already purchase CBD-infused water and iced tea from a variety of online retailers, including Oki.
According to one estimate, the CBD drinks market in the U.S. will be worth $260 million by the year 2022, while another estimate says the combined value of CBD and THC-infused beverages will reach $1.4 billion by 2024. But these numbers are just the beginning, as the legal cannabis industry is expected to grow to tens of billions further down the line. By 2029, the global cannabis market could be as big as $130 billion, with CBD beverages contributing a significant portion.
Oki CBD Beverages
Here at Oki, we offer two types of CBD-infused drinks: Flavored Water and Iced Tea. We believe these two staple beverages are perfect for combining with CBD given their refreshing properties and all-natural ingredients. Our drinks are made with broad-spectrum hemp extract, which means they contain not only CBD, but the complete range of beneficial hemp compounds as they are present in nature, without the intoxicating THC. This way, you’re getting the full benefits of the hemp plant and the entourage effect. Our CBD beverages are made from high-quality, non-GMO hemp, contain no additives outside of natural flavoring, and come in recyclable glass bottles.