CBD or cannabidiol has been booming in popularity over the past several years. CBD is now widely used as a dietary supplement for enhancing overall health and wellness. But, while everyone has been focused on CBD oil, capsules, creams, and other CBD products, another related market has been slowly growing — CBD drinks.
CBD drinks are expected to be the fastest growing trend in the United States. According to estimates, 2019 is set to be the breakout year for this industry.
If you want to know more about this new form of CBD products, read below, as we uncover the future of CBD.
WHAT ARE CBD DRINKS?
Simply put, a CBD beverage is a drink infused with one of three types of CBD:
- CBD isolate
- Broad-spectrum CBD
- Full-spectrum CBD
As the name suggests, CBD isolate contains nothing but pure CBD. By comparison, full-spectrum CBD includes the complete range of beneficial cannabinoids, terpenes, and other beneficial compounds, but it also includes THC, the intoxicating component responsible for the cannabis high.
Finally, broad-spectrum CBD contains all of the same ingredients as full-spectrum, minus the THC. When the CBD is extracted from the hemp plant, it’s also called active hemp extract.
Broad-spectrum hemp extracts are considered superior to CBD isolate because the various active components of cannabis work together in synergy, a phenomenon known as the entourage effect.
Since broad spectrum doesn’t contain THC, this means that anyone can enjoy CBD beverages without worrying about intoxication.
CBD infused drinks can come in many varieties, with CBD water and CBD tea being two prominent examples. They form the newest trend in CBD products and are a part of the bigger push for developing CBD infused drinks.
CBD OIL AND WATER: THE MIXING DILEMMA
The major dilemma with CBD drinks is how to effectively mix CBD and water. Naturally, CBD is a hydrophobic, fat-soluble substance, which means it dissolves in fat and does not mix with water.
As such, beverage makers have to use a special manufacturing method to infuse water with CBD. This is one of the main reasons why it’s taken the CBD industry some time to develop CBD infused drinks and start releasing them on the market.
Here at Oki, we use a specially prepared, water-soluble broad-spectrum hemp extract. This extract easily mixes into a liquid solution, making CBD and other beneficial hemp compounds ready for use in a beverage form.
THE ADVANTAGES OF CBD DRINKS
The biggest advantage of CBD drinks is their convenience. CBD beverages make it possible to enjoy the benefits of CBD and hemp in a social setting, such as a restaurant, gym, or a bar.
We already drink water and tea daily, and infusing them with CBD makes this an even more beneficial habit. CBD drinks take away the need to buy separate CBD products such as oils, capsules, or vape juice.
Other CBD products often require specific instructions and can have an unpleasant taste. By comparison, you can simply drink a beverage infused with CBD and get all the benefits in an easy and convenient form.
Another advantage of CBD drinks is absorption. When taken orally, CBD is notorious for having low bioavailability — a term referring to the proportion of a substance that actually reaches the bloodstream where it can have a beneficial effect.
CBD infused drinks help counter this problem by mixing CBD in water. The result of providing CBD in the water-ready form is increased absorption. And, let’s not forget that water is the form preferred by your body.
HOW DO CBD BEVERAGES WORK?
Like other forms of CBD products, CBD infused drinks help support optimal functioning of the body’s endocannabinoid system (ECS).
The ECS is a complex network of receptors regulated by cannabinoids produced both inside the human body (endocannabinoids) and outside of it (phytocannabinoids).
This natural system helps keep our bodies in a healthy state of balance called homeostasis.
OKI CBD DRINKS
Here at Oki, we offer two types of CBD drinks – CBD water and CBD iced tea. We believe these two staple beverages are perfect for combining with CBD given their refreshing properties and all-natural ingredients.
Oki drinks are made with broad-spectrum hemp extract. This means that they contain CBD and the complete range of beneficial hemp compounds, without the intoxicating THC. This way, you’re getting the full benefits of the hemp plant and the entourage effect.
Oki CBD drinks are made from high-quality, non-GMO hemp, and contain no additives outside of natural flavoring. Both CBD water and CBD iced tea are available in four different flavors, and they come in recyclable glass bottles.
THE CBD BEVERAGE MARKET
CBD drinks are the biggest development in the beverage industry since the introduction of energy drinks two decades ago. As a major part of this trend, CBD infused beverages are expected to rapidly grow in popularity in the coming years.
This growth is fueled by an increasing demand for functional beverages made with healthy, natural ingredients and increasing public awareness of the health and wellness benefits of CBD.
The advances in CBD manufacturing technology and the 2018 Farm Bill, which legalized hemp in the U.S., have made companies race for who can provide the most effective CBD infused beverages first.
In 2019, there are already many different companies offering CBD infused drinks. According to one estimate, the CBD drinks market in the U.S. will be worth $260 million by the year 2022. Another estimate says the combined value of CBD and THC infused beverages will reach $1.4 billion by 2024.
These numbers are just the beginning, as the legal cannabis industry is expected to grow to tens of billions further down the line.
By 2029, the global cannabis market could be as big as $130 billion, with CBD drinks contributing a significant portion. We are yet to see the full potential of the CBD market.